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Imagine using only one login to see all of your marketing and sales analytics, perfectly curated just for you?
Ark Analytcis’ Marketing solution is meticulously crafted for the discerning CMO or Head of Marketing, encapsulating a 360-degree view of acquisition channels plus CRM lead flow. See everything from your marketing automation to CRM to advertising and social channels – all in the one place.
Become an analytical powerhouse and data-driven growth marketer with ease
Answer all your usual questions like how many leads, where from, which company, which region and how much they attribute to the business from one central place.
See where your leads are coming from and take a deep dive into leads generation to understand what channels are performing well and which ones can be improved.
Follow the journey of your leads from generation through to win. See where it all started and the events that led to revenue attribution.
Get daily insights into advertising performance such as LinkedIn, to make data-driven decisions from one place. Everything from followers, engagement to post performance.
See the performance of all your campaigns including Google to manage performance, increase ROI and make them more effective and efficient.
Get a complete overview of all your Google Analytics metrics from views, devices to location without having to log into GA.
Enhance the speed and efficiency of your decision-making process by incorporating predictive analysis and advanced reporting features into your marketing and sales BI.
Get a complete view of customer accounts to understand ideal customer profiles to focus your efforts on channels that convert to wins.
Holistic Acquisition Overview: Delve into multi-channel acquisition analytics, understanding the performance and ROI across all marketing channels.
CRM Lead Flow Analysis: Trace the journey of leads from acquisition to conversion, spotlighting key touchpoints and interactions.
Integrated Dashboard: A unified interface presenting a coherent view of both acquisition metrics and CRM lead flow, enabling seamless transition between diverse datasets.
Customisable Views: Tailor your analytics dashboard to focus on metrics pivotal to your marketing strategies, ensuring a precise understanding of performance.
Lead Intelligence: Track lead behaviours and engagement levels to prioritise follow-ups.
Opportunity Analytics: Analyse win/loss ratios to fine-tune your strategies in collaboration with the Sales team.
One-Click Reporting: Generate real-time, insightful reports with a single click.
